IntroductionEnhance your skillset with powerful methods and techniques for studying users' behaviors, goals, and intentions – in their everyday settings. Contextual Innovation uncovers "deeper" insights than traditional market research, which relies on focus groups and questionnaires for data gathering. You'll learn how to gain an understanding of user needs and cultural context to drive design ideas, business models, and technological investigations. Convert large amounts of ethnographic data into viable concept ideas with HFI's Ecosystem Chart. This course provides a proven methodology and tools to drive innovative design for your expanding markets.
Objectives
- Learn how to how to gain a deep understanding of user needs and cultural context to drive design ideas, business models, and technological investigations.
- Learn how to use HFI's Ecosystem Chart to effectively convert large amounts of ethnographic data into viable concept ideas
Objectives
- Find your space
- Social affordance in the innovation process
- User segmentation and data review
- Selecting the best potential domains
- Know your users
- Consolidating user profiles
- Ethnography and culture probes
- Analyzing ethnographic data
- HFI's Ecosystem Chart
- Create concepts
- Successful concept creation
- Parallel design of concepts
- Concept modelling
- Concept selection
Audience
Industrial designers, design researchers, ethnographers working with design teams, mid- to upper-level managers involved in the development and management of new products. This may include functional areas such as new product development, marketing, research and development, business development, general management and design.
Prerequisites
None
Duration
1 full day
Instructor
Apala Lahiri Chavan, M.Sc., is Vice-President Asia and Managing Director of Human Factors International (HFI) in India based in Mumbai and Bangalore. Her usability experience includes interface design, standards and style guide development, needs analysis, task flow analysis, forms design, documentation, training, and online support. As an award winning designer (International Audi Design Award 1996), she has led teams spanning design, development, testing, and deployment of software products. She has a special interest in the issue of internationalization of products and has presented several papers on the subject. Apala is now leading HFI's initiative for 'contextual innovation' services. Within HFI, she has been working for clients such as Microsoft, Nokia, Citibank, Siemens Information Systems, HP and others. Furthermore, Apala is Vice President for Chapters at ACM SIGCHI.