Program Outline


Thursday, 28th of June 2007

Full Day		Full day Tutorial "Contextual Innovation"
Full Day		Full day Workshop: "Actually Being There"
20.00-22.00		Welcome reception

Friday, 29th of June 2007

9.00-9.15		Coffee
9.15-9.20		Welcome
9.20-10.30		Opening Keynote: Kentaro Toyama, Microsoft Research India
10.30-10.45		Break
10.45-13.00		Paper session 1: "Exploring new markets and opportunities" Fouad Qirem (University of Sunderland, UK), Gilbert Cockton (University of Sunderland, UK): "Cultural Differences in Severity and Impact of User Frustration" Anna Kämäräinen (University of Jyväskylä, Finnland), Pertti Saariluoma (University of Jyväskylä, Finnland): "Under-use of mobile services: How advertising space is used" Beena Prabhu (Human Factos International, India), Girish Prabhu (Intel, India), Sarit Arora (Human Factos International, India), Anil Paranjape (Intel, India): "Emerging Markets- finding the right foot hold"
13.00-14.30		Lunch
14.30-16.00		Panel discussion: Business aspects of Internationalisation and Localisation
16.00-16.15		Break
16.15-17.45		Paper session 2: "Localisation in automotive industry" Rüdiger Heimgärtner (Siemens AG, Germany): "Measuring Cultural Differences in HCI as Preparatory Work for Cross-Cultural Adaptability in Navigation Systems: Results from an Online Survey" Björn-M. Braun (University of Kaiserslautern, Germany), Kerstin Röse (University of Kaiserslautern, Germany), Peter Rößger (Harman/Becker Automotive Systems, Germany): "Localizing for the Korean Market: Actually Being There with a Multi-Methods Approach"
18.00-23.00		Cultural program: Mayan Pyramides of Uxmal with show "light and sound" at night and Conference Dinner nearby

Saturday, 30th of June 2007

9.00-9.15		Coffee
9.15-10.15		Opening Speech: Tony Salvador, Intel Corporation
10.15-12.30		Paper session 3: "Localisation issues for India and China" Nimmi Rangaswamy (Microsoft Research India): "The Aspirational PC: Home Computers and Indian Middle class Domesticity" Apala Lahiri Chavan (Human Factos International, India), Beena Prabhu (Human Factos International, India), Warren Greving (HP Labs, China): "Cross Cultural Study: Perception, Usage, and Adoption of Technology" Andy Smith (Thames Valley University, UK): "Supporting the localization of usability practice in India and China"
12.30-13.00		Presentation workshop results of first day
13.00-14.30		Lunch
14.30-16.00		Breakout-Session
16.00-16.15		Break
16.15-17.30		Closing Keynote: Apala Lahiri Chavan Human Factors International
17.30-17.45		Future of IWIPS
17.45-18.00		Closing