The Percy V. Pennybacker Jr. BridgeAhead of The Curve - July 11-13, 2002 - Austin, TX - Converting Global Knowledge into Global Success
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Call for Participation! (Closed)
4th Annual International Workshop on Internationalisation of Products and Systems 2002
11-13 July, Austin, Texas, USA

Ahead of the Curve
Product Developers, Global Marketing Managers, Researchers, Academics, HF and Usability Specialists

You are invited to attend the Fourth Annual International Workshop on the Internationalisation of Products and Systems (IWIPS2002) at Austin, Texas, USA. Plan now to come in July 2002 to network with colleagues on globalisation and localisation in industry, government and academia. The IWIPS workshop series aims to promote awareness of the problems facing international industry, and their implications for research and development. In addition to the presentation of papers and case studies, as well as the availability of tutorials, the workshop provides a venue for meetings, discussion of results and cooperation at an international level. The Workshop is organized to maximize the exchange of information and ideas among a delegation from across the globe. Participants will leave with more knowledge and skills in the area of product and software internationalisation, and a network of colleagues who are focused on the issues that globalisation creates for the design and production of products and systems.

Workshop Structure
  • Paper Presentations and Corporate Case Studies
  • Invited talks from international experts and key authors
  • Breakout discussion sessions
  • Panel discussions
Papers and Case Studies may include the following topics:
  • Policies, strategies and trends in globalisation and design
  • Experience of developing and applying internationalisation in corporate environments
  • Organizational overviews - corporate infrastructure models that support internationalisation
  • Frameworks and methodologies for international product development
  • User interface internationalisation
  • Information presentation and social interaction
  • Web internationalisation
  • Process models/methods of development
  • Theory, methods, and assessment techniques for product evaluation
  • Skills and support tools for globalisation development
  • Intercultural issues in design
More Information
For IWIPS2002 details, please visit or e-mail: Brenda Hall at

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