IWIPS 2010

Programme/Events

IWIPS 2010 Programme

Wednesday, 7 July

 

16.00-18.00

Conference Registration at TVU St. Mary’s Road

18.00-21.00

Welcome Reception at TVU St. Mary’s Road
Andy Smith, Thames Valley University, London

Thursday, 8 July

 

9.30-10.00

Welcome to IWIPS 2010
Jose Abdelnour-Nocera,
Head, Centre for Internationalisation and Usability
Thames Valley University, London
Elisa del Galdo, Director of User Experience, Flow Interactive, London

10.00-11.00

Keynote 1:
The Psychology of Persuasion: Principles without Borders
Kath Straub, Usability.org; formerly Chief Scientist / Executive Director at Human Factors International
Chair: Elisa del Galdo

11.00-11.30

Coffee Break

11.30-13.00

Paper Session 1 Design & Evaluation:
Exploring-Cross-Cultural UX Evaluation with the Remote Online sentence Completion Method
Tanja Walsh, Tampere University of Technology, Finland

The Role of Culture in Designing and Evaluating Mobile Applications for Chinese Users
Xu Sun
Andrew May, Ergonomics and Safety Research Institute, Loughborough University, UK

The Truth about Universal Design: how knowledge on basic human functions, used to inform design, differs across cultures.
Vanessa Evers, University of Amsterdam and Pamela Hinds, Stanford University

13.00-14.00

Lunch

14.00-15.30

Panel Session 1:
Promoting the Technology That Respects Your Culture
Dinesh Katre, Ph.D (HCI)- Group Head, Human-Centred Design & Computing, C-DAC, India
Brenda Hall, CEO, Bridge360, Austin, TX, USA
Nicole Schadewitz, Open University, Milton Keynes, United Kingdom
Chair: Christian Sturm

15.30-16.00

Tea Break

16.0-17.30

Paper Session 2: Modelling:
Groupware Requirements for Multicultural Users
Rein Suadamara, Stefan Werner, and Axel Hunger, Institute of Computer Engineering, University of Duisburg-Essen, Germany

Towards a Model of Culturally Influenced Human Machine Interaction
Rüdiger Heimgärtner, IUIC, Undorf, Germany

Migrating Activity Theory to HCI and CSCW Applications
Dan Diaper, 1DDD SYSTEMS, Bournemouth, U.K. and
Gitte Lindgaard, Human Oriented Technology, Carlton University, Ottawa, Canada
Chair: Charles Ess

18.30-23.00

Social Event – The IWIPS Local Committee has organized an evening in a traditional pub in Ealing, The Rose and Crown is located near to the conference centre. The pub will also be providing one of their master brewers to give a demonstration of the many beers they produce.

Friday, 9 July

 

9.30-10.30

Keynote 2:
Designing the Self? Notes on Communication, Technology, and Self/Identity
Charles Ess, Guest Professor, Department of Information and Media Studies, Aarhus University
Chair: Jose Abdelnour-Nocera

10.30-11.00

Coffee Break

11.00-12.30

Paper Session 3 Taking a Different Approach:
Developing Software for Rural Communities: A Community-Centred Approach
Alvin Yeo, Universiti Malaysia Sarawak

Brand as a Basis for Cross-Cultural User Experience Design
Sari Kujala, Human-Centered Technology
Tampere University of Technology, Finland

A Pilot Investigation of E-Banking Trust Perceptions Amongst the Yoruba and Igbo of Nigeria
Tim French, Dept of Computer Science, Bedfordshire University, UK
Opatola Kayode, Dept of Computer Science, Bedfordshire University, UK
Chair: Nicole Schadewitz

12.30-13.30

Lunch

13.30-15.00

Break Out Session: Culture and Trust in Online Applications- Do cultural variation affect the making of trust?
Moderated by Tim French and Khulood Rambo

13.30-15.00

Panel Session 2:
Professional Stranger Meets Local Grandma?
Apala Chavan, Chair and Girish Prabhu

15.00-15.30

Tea Break

15.30-17.00

Poster Session: Young Researchers

BANCO Web Architecture to Support Global Collaborative Interaction Design
Barbara Rita Barricelli, Claudia Iacob, & Li Zhu Dipartimento di Informatica e Comunicazione, Università degli Studi di Milano, Italy

Beyond Hofstede: Designing Visual Meanings of Icons and Images for Cross-Cultural Interpretation
E. Knight, University of New Mexico, USA, C. Gunawardena, Organizational Learning and Instructional Technologies, University of New Mexico, USA & E. Barberà, Open University of Catalunya, Spain

The Effect of Culture on Usability Evaluation Methods: British and Kenyan Farmers Compared
Cecilia Oyugi, Andy Smith and José Abdelnour Nocera Thames Valley University, London, UK

Localisation and Agile Development
Malte Reßin & José Abdelnour Nocera Thames Valley University, London, UK

Delivering Offline Mobile Learning: Potential role of an Open Platform for ICT4D
Sujan Shrestha, John P. T. Moore & José Abdelnour Nocera: Thames Valley University, London, UK

Chair: Alvin Yeo

19.30-23.30

Conference Dinner The conference dinner will begin with a tour of London in one of the iconic old London Routemasters – a double-decker red bus. The tour will include one of London’s Blue Badge tour guides to provide historical information along the way. The tour of London will finish in Mayfair in the heart of London, where we will proceed to The Audley, one of London’s gastro pubs, for the conference dinner.

Saturday, 10 July

 

10.00-11.00

Keynote 3:
Investigating Culture(s): Local & Global Perspectives

Liam Bannon, Professor at the University of Limerick, Interaction Design
Chair: Andy Smith

11.00-11.30

Coffee Break

11.30-13.00

Paper Session 4: Informing Design
Merging experiences and perspectives in the complexity of cross-cultural design
H. Winschiers-Theophilus, Polytechnic of Namibia,
N. Bidwell, James Cook University, Australia, E. Blake, University of Cape Town SA,
G. Kapuire, Polytechnic of Namibia and
M. Rehm, Aalborg University Denmark

From Social Norms to Culture-Sensitive E-commerce Design
Khulood Rambo and Kecheng Liu, Informatics Research Centre, University of Reading, UK
Chair: Rüdiger Heimgärtner

The Effect of Culture on User-Centred Design Methods and Phases
Perihan Elbaz, Computer Sciences and Information Department. Institute of Statistical and Research Studies (Egypt)
Galal Hassan Galal-Edeen, Information Systems Department. Faculty of Computers and Information, Egypt
Chair: Dinesh Katre

13.00-13.15

IWIPS 2011 Presentation
Alvin Yeo, Faculty of Computer Science and Information Technology Director, Centre of Excellence for Rural Informatics, Universiti Malaysia Sarawak

13.15-13.30

IWIPS 2010 Close
Andy Smith, Jose Abdelnour-Nocera, Elisa del Galdo

 

News and Events

Conference Dinner

The conference dinner will begin with a tour of London in one of the iconic old London Routemasters - a double-decker red bus.

The tour will include one of London’s Blue Badge tour guides to provide historical information along the way. The tour of London will finish in Mayfair in the heart of London, where we will proceed to The Audley, one of London’s gastro pubs, for the conference dinner.



Social Event

The IWIPS Local Committee has organized an evening in a traditional pub in Ealing, The Rose and Crown is located near to the conference centre. The pub will also be providing one of their master brewers to give a demonstration of the many beers they produce.

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For the latest IWIPS 2010 information, bookmark  http://www.iwips2010.org or e-mail: Jose.Abdelnour-Nocera at jose.abdelnour-nocera@tvu.ac.uk.