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Paper abstracts



Paper 1: Cultural Dependency of Quality Perception and Web Page Evaluation Guidelines: Results from a Survey
Tatjana de la Cruz, Thomas Mandl, Christa Womser-Hacker

Guidelines for the evaluation existing web pages exist in abundance. We analyzed several guidelines from different cultures and found substantial differences. A questionnaire was developed to investigate, whether users from different cultures apply different factors for the evaluation of web pages. The questionnaire was used in a study with over 350 internet users mainly from Peru and Germany. Several relevant differences between the two cultures were identified.


Paper 2: Mobile Phone Preferences and Values:The U.K. vs. Korea
Hyunjin Cha, Lidia Oshlyansky and Paul Cairns

Two studies were designed to identify cross-cultural patterns of mobile phones usage and preferences for User Interfaces among Korean and British users. The first study was a quantitative study (Questionnaires analysed by factor analysis), whose results demonstrated the two groups have different frustrations with and are satisfied by different aspects of mobile phone. The second study was a qualitative study (User Evaluation), which showed different values and focuses on different aspects of the User Interface.


Paper 3: National Culture and on-line Trust: a Study of Egyptian Internet Users
Ghada R. El Said, Kate S. Hone and Maged Ali

This research-in-progress investigates cultural issues in E-Commerce trust. An experiential survey was conducted with three hundred and seventy Egyptian Internet users, exploring two book-seller web sites. Structural equation modelling analysis suggested that, for the target sample, perceived reputation and perceived familiarity with an Internet store have significant effect on building trust for that store. The paper discusses the importance of these two factors within the Egyptian culture.


Paper 4: Diary Studies as a Tool for Efficient Cross-Cultural Design
Robert Gillham

Lab-based usability testing and location-based ethnography are time consuming and costly. We introduce diary studies as a useful design alternative for cross-cultural work. The relative strengths of the methods are assessed and some lessons from our own work with diary studies are shared.


Paper 5: Usefulness as a Social Construct: A study of Cultural Contrasts between System Producers and Users
José Abdelnour-Nocera and Lynne Dunckley

This paper explores how the different contexts and cultures of producers and users of a Information System shape their meaning and understanding of usefulness. The concepts of 'breakdown' in the use of systems and 'technological frames' are identified as analytic tools used in this qualitative study. An ethnographic study of producers identified aspects of their context and culture influencing their notion of usefulness. The study of breakdowns in four user sites (Indonesia, Spain, Hong Kong and the UK) identified the different meanings with which users constructed usefulness. It was found that the definitions of how useful a system is and of the problems it is deemed to solve are not static but negotiable, fluid and subject to the sociocultural perspectives and practices of both producers and users.


Paper 6: Cultural Differences in Product Use and User Needs: Cross-cultural Usability Testing of a Food Processor in Indonesia and the Netherlands
Johanna Hariandja and Brechtje Daams

This paper presents the main findings from a cross-cultural usability test conducted with Dutch and Indonesian housewives. The study aims to find out the differences in product use and user needs between user groups. The cross-cultural usability test of a European food processor is carried out by means of observation and interview. The results show that Dutch and Indonesians use and perceive the product in a different way. The findings suggest that cross-cultural usability testing may be very useful when designing products for users from different cultures.


Paper 7: Towards Cross-Cultural Adaptive Human-Machine-Interaction in Automotive Navigation Systems
Rüdiger Heimgärtner

This paper outlines the steps necessary to design Human Machine Interaction (HMI) in automotive navigation systems such that the system is able to adapt to users from different cultures automatically (exemplified by Chinese and German culture). A survey of current research in cross-cultural user interface design shows that some cultural variables have not been thoroughly investigated so far. Perspectives to obtain usable values for cultural variables in cross-cultural HMI design are presented.


Paper 8: Design of Medical Devices for International Market
Uvo Hölscher, Long Liu, Torsten Gruchmann, Carl Pantiskas and Steve Wilcox

This paper provides information on issues related to successful cross-cultural design of medical devices and on procedures required to organize cross-cultural design process. Design issues that are influenced by culture and nation specific factors are identified and explained. Considerations of cross-cultural design in the analysis, design, and evaluation phases are proposed.


Paper 9: Cross-Cultural Product Design:Understanding people from different cultural backgrounds
Kamiel de Leur, Jan Carel Diehl and Henri Christiaans

In this paper, a first overview will be presented of cross-cultural studies within the area of people-product interaction. While most cultural studies have been conducted so far by researchers from the social sciences and cultural history, studies into the material culture is nowadays the playground of design researchers as well. Because of the relatively new area of research, this overview shows a rather fragmented picture. The conclusion is that cooperation between different disciplines is a must.

Young Researchers Track Papers

Contributors and Paper abstracts can now be found at the Young Researcher Track page