Prof. Geert Hofstede
Geert Hofstede (1928) is Professor Emeritus of Organizational
Anthropology and International Management of the University of
Maastricht in the Netherlands. Since his retirement in 1993 he held
visiting professorships in Hong Kong, Hawaii and Australia. He still
serves as an Extra-Mural Fellow of the CentER for Economic Research of
the University of Tilburg.
Geert Hofstede holds a Master's level degree in Mechanical Engineering
from the Technical University of Delft. He worked in different Dutch
companies in roles varying from production worker to plant manager.
After a part-time study he obtained a cum laude Doctorate in Social
Psychology at the University of Groningen. From 1965 to 1971 he founded
and managed the Personnel Research department of IBM Europe; he was
involved in research in nearly all countries of Western Europe and the
Middle East. He subsequently became a faculty member and researcher at
IMD, Switzerland; INSEAD, France; EIASM, Belgium and IIASA, Austria.
From 1980 to 1983 he returned to industry as a Director of Human
Resources for Fasson Europe, Leiden. In 1980 he was also one of the
founders of IRIC, the Institute for Research on Intercultural
Cooperation which moved with him to Maastricht and later to Tilburg; it
was closed in 2004.
Through the publication in the USA of his scholarly book "Culture's
Consequences" (1980, new edition 2001), he became a founder of
comparative intercultural research; his ideas are used worldwide. His
popular book "Cultures and Organizations: Software of the Mind" (1991,
new edition 2005, co-authored with Gert Jan Hofstede) has so far
appeared in 17 languages. Since the 1980s, Geert Hofstede has been the
most cited Dutch author in the Social Science Citation Index. He is a
Fellow of the Academy of Management in the USA and a Doctor Honoris
Causa of Nyenrode University in the Netherlands and of universities in
Athens, Greece, Sofia, Bulgaria and Gothenburg, Sweden.
See also website http://www.geerthofstede.nl
Dr. Patrick W. Jordan is an international design and marketing
consultant, author and professional speaker. His methods and ideas have
influenced the design of many of the products that we find in our
homes, cities and workplaces.
Pat is Owner and CEO of the Contemporary Trends Institute [CTI], an
international trends and branding consultancy. Clients of CTI include
multinational companies from many different industry sectors,
including: aerospace, consumer goods, computers and IT, consumer
electronics, medical, telecommunications, food and beverage, leisure
Pat is a former Vice-President of Symbian, where he was also head of
design. Symbian is the world’s largest mobile-communications
consortium, jointly owned by Motorola, Samsung, Nokia, Psion, Ericsson,
Sony and Panasonic. In addition, Symbian also licenses to Kenwood,
Philips, Sanyo and Siemans. Prior to that he was a Human Factors
consultant in the Applied Ergonomics team within Philips Design,where
he also worked within the design studio of Domestic Appliences and
Dr. Jordan has been invited to lecture at conferences and seminars all
over the world. He has over 100 publications in peer reviewed journals,
books and conference proceedings. He has written or edited 6 books, all
of which have reached # 1 in the Amazon.com category bestsellers lists.
His books include Designing Pleasurable Products (Taylor and Francis
2000) which has become a standard design and marketing text within both
industry and academia and the bestseller How to Make Brilliant Stuff
that People Love and Make Big Money Out of It (Wylie 2002).
Pat has a visiting lectureship at London College of Fashion and Central
St Martin’s College of Art and Design. He is also a guest lecturer at
numerous universities in many different countries. Pat is on the
advisory board of Delft University where he reviews and advises on the
university’s design research agenda and is a non-executive director of
Sense Worldwide a leading international trends bureau.
Pat is head of the Trends and Strategy section of the Industrial
Designers Society of America. He is featured in Marquis Who’s Who in
the World and The Dictionary of International Biography. He has also
held the Nierenberg Chair at Carnegie-Mellon University, the most
prestigious appointment in US design education.
Dr Jordan acts as a consultant to many of the world’s most successful
brands and has advised the US and UK governments on public policy
issues. He has won numerous professional awards for design and related
Anne Kirah serves as a design anthropologist for MSN. Kirah leads field
and laboratory research, including national and international projects,
intended to influence current and future Microsoft product, software
and service designs to improve humans’ interaction with technology.
Kirah also works with Microsoft partners and organizes the Microsoft
Field Research Forum, an internal discussion and quality control group.
Using primarily ethnography and participatory design methods, Kirah
aims to improve the features, interfaces and the general ease of use
for many Microsoft products by giving customers a voice during the
product development cycle.
Kirah, who joined Microsoft in 1999, previously worked as a research
associate for Boeing, the world’s leading aircraft manufacturer. She
helped conceive quantitative research surveys for use onboard lengthy
international flights and led a team of interviewers seeking input from
passengers and crew to improve customer and employee satisfaction of
aircraft design. In addition, Kirah has worked as a lecturer for
several higher education institutions and state and local governments
in the United States and in Scandinavia; a program evaluator in the
public health sector; an expert witness in a variety of court cases; a
primary investigator for many university research projects; and a
translator for the Scandinavian University Press. Kirah has lived and
worked extensively in Europe and Asia and is fluent in English,
Norwegian, Swedish and Danish. She also has some knowledge of French,
Japanese and Mandarin Chinese.
Kirah has written award-winning newspaper articles in Japan, edited and
written books about contemporary Norwegian society and won several
research grants, fellowships and scholarships.
She holds an advanced graduate degree in social and cultural
anthropology, as well as undergraduate degrees in social anthropology,
the sociology of education and developmental psychology from the
University of Oslo, Norway. She also holds a master’s degree in
psychology from the University of Washington.