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Title:

Investigating Culture(s): Local & Global Perspectives

Author:

Bannon, L.

Abstract:

We live in a world full of diversity - human languages, music, beliefs, and our flora and fauna. How do our concepts of culture and cross-cultural studies illuminate or obfuscate our understanding of this dazzling world? Today, many people feel this diversity is under threat on a series of fronts due to global economic forces that are seen as imposing a level of standardization and uniformity -- in language, dress, food, products, and entertainment.

Original publication:

Evers, V., Abdelnour-Nocera, J. & E. del Galdo. Designing for Global Markets 9, 9-10. 9th International Workshop on Internationalization of Products and Systems. London, UK. July 7-10, 2010.

Copyright:

© 2010 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-8-3

Availability:

proceedings available online soon - please email to proceedings@iwips.org for notification

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