IWIPS- The International Workshop on Internationalisation of Products and SystemsTitle:
From Socio-cultural Norms to e-Commerce Design PrinciplesAuthor:
Rambo, K. & K. LiuAbstract:
Culture-sensitive e-commerce design is no longer a phenomenon, but rather a practice resulting from conscious business decisions. Studies show that e-commerce, as a concept, is not very clear in the minds of the Saudi Arabian society. They believe it is a next generation phenomenon. While studies shows that female consumers are leading the online economic growth in the developed world, it also shows that in Saudi Arabia; the number of positive male respondents towards e-commerce overshadows the number of female respondents. This paper identifies the social norms that govern Saudi female consumers’ behaviour which will provide meaningful information to design culture-sensitive e-commerce applications targeting this market.Original publication:
Evers, V., Abdelnour-Nocera, J. & E. del Galdo. Designing for Global Markets 9, 141-153. 9th International Workshop on Internationalization of Products and Systems. London, UK. July 7-10, 2010.Copyright:
© 2010 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-8-3Availability:
proceedings available online soon - please email to proceedings@iwips.org for notification©2024 Product & System Internationalisation, Inc.