IWIPS- The International Workshop on Internationalisation of Products and SystemsTitle:
From ICTs for Development to ICTs for Exchange: Opportunities & Sustainability in Global MarketsAuthor:
Salvador, T.Abstract:
First, I wish to address specifically the prevalence of a collective "out group homogeneity bias", wherein we (in the industry) see them (in emerging markets) as far more homogenous than they are (and ourselves as far more heterogeneous). I will focus specifically on means for countering this bias and opening the space of opportunity.Original publication:
Evers, V., Sturm, C., Rocha, M.A.M., Martinez, E.C. & T. Mandl. Designing for Global Markets 8, 5-6. 8th International Workshop on Internationalization of Products and Systems. Merida, Mexico. July 28-30, 2007.Copyright:
© 2007 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-5-9Availability:
proceedings available online soon - please email to proceedings@iwips.org for notification©2024 Product & System Internationalisation, Inc.