IWIPS- The International Workshop on Internationalisation of Products and SystemsTitle:
User-Interface Design vs. CultureAuthor:
Marcus, A., Baumgartner, V-J. & E. ChenAbstract:
Using examples from corporate Websites in several countries, this analysis compares user-interface components (metaphors, mental models, navigation, interaction, and appearance) with Hofstede’s cultural dimensions (power distance, individualism-collectivism, gender roles, uncertainty avoidance, and long-term time orientation). Several typical patterns are observable.Original publication:
Evers, V., Roese, K., Honold, P., Coronado, J. & D. Day. Designing for Global Markets 5, 67-78. 5th International Workshop on Internationalization of Products and Systems. Berlin, Germany. July 17-19, 2003.Copyright:
© 2003 Product & Systems Internationalisation, Inc. ISBN: 0-9722184-1-6Availability:
proceedings available online soon - please email to proceedings@iwips.org for notification©2024 Product & System Internationalisation, Inc.