Welcome to IWIPS 2010
Growing Global Design Communities
IWIPS 2010, a unique global design forum, comes to London, England, 7 – 10 July 2010 for its 9th international conference.
IWIPS 2010 will explore the issues of Growing Global Design Communities. These communities offer the possibilities for technology to transcend cultural boundaries and meet the challenges presented when developing products for a global marketplace.
IWIPS 2010 brings together researchers and practitioners to generate and exchange interesting and useful insights on embracing intercultural awareness and internationalisation best practices in technology development.
IWIPS 2010 features a variety of keynotes, presentations, breakout sessions, tutorials and social events to facilitate international networking and information exchange.
Kath Straub, PhD
Usability.org; formerly Chief Scientist / Executive Director at Human Factors International
The Psychology of Persuasion: Principles without Borders
It is not just technology that is evolving - consumers are evolving. Today's consumers know more, do more, and expect more and interact differently. In this talk, the consumer ecosystem, how business-to-consumer communication is changing and how culture influences consumer behavior is explored.
Liam Bannon, PhD
Professor at the University of Limerick, Interaction Design
Investigating Culture(s): Local & Global Perspectives
We live in a world full of diversity - human languages, music, beliefs, and our flora and fauna. How do our concepts of culture and cross-cultural studies illuminate or obfuscate our understanding of this dazzling world?
Charles Ess, PhD
Guest Professor, Department of Information- and Media Studies, Aarhus University (Aarhus, Denmark – 2009-2012).
Designing the Self? Notes on Communication, Technology, and Self/Identity
Networked communications foster a new sense of identity - the “networked individual” or “smeared-out” self.