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Program - Breakout Sessions |
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| Breakout Session 1: |
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| "Creating Recipes for Culture Curry - Is that the Road Ahead?" |
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Apala Lahiri Chavan, Managing Director, Human Factors International, India
Arati Iyer, Graphic Designer, National Institute of Design, India |
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As discussion basis for this breakout, we want to describe a study related to visual preferences for E-commerce sites of Indian users. We wanted to analyse patterns within the preferences to see if there was a strong inclination towards a certain look that made the participants trust a site instinctively or dislike it at first glance.
As we move ahead with this study, we are wondering about the possible implications of this study. Is it at all possible to develop:- A "formula" for creating a "culture safe" site for a certain combination of cultural dimensions?
- A series of culture specific templates (based on the formula/formulae) that could be picked "off the shelf" and "plugged and played" when creating a site for a certain culture?
- Several "formulae" and templates for various combinations of cultural dimensions, such that every possible culture in the world, would have its own formula and templates?
Based on these questions we want to discuss the practical possibilities, limitations and dangers of "Creating Recipes for Culture Curry". |
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| Breakout Session 2 |
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| "Localization as a Sales Argument" |
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Kerstin Röse, Center for Human-Machine Interaction, User-centered Product Development Group, University of Kaiserslautern
Pia Honold, Siemens AG, Information and Communication Mobile, Competence Center User Interface Design |
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Localization - Too Costly?
With the increasingly fierce competition on the international market, it should be clear that the companies who are best in analyzing international users' requirements and providing them with culture-specifically designed products could benefit most. This has been proven by the success of many international companies in the computer software industry. Nevertheless, the costs of internationalization and localization can be measured exactly in an early stage of product development, while the possible benefits are less clearly to define. Therefore, often we find ourselves in situations were we have to fight for budgets.
In the breakout session, we will concentrate on the question of localization, and describe a hierarchical cost-structure built up with three levels. The first is the level of user interface-issues, the second is the level of culture-issues, and the third is the level of product-issues. All together they give a hierarchical structure for cost estimation for companies.
It is Too Costly not to Localize!
Within the framework of this breakout session we want to:- Discuss different ways of culture-specific product design, pros and cons in terms of cost-effectiveness
- Develop models of localization-costs
- Share strategies, how to make costs and long-term benefits visible
The aim of this session is to find out, what the relevant cost factors in practice are and how could we use localization as sales instrument and argue as necessary costs of innovative and user-oriented products. |
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Organized by Products & Systems Internationalisation, Inc. (www.iwips.org) |
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© Content by Kerstin Röse, Pia Honold and Christian Sturm |
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© Design, Programming and Hosting by Christian Sturm |
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Last update: 24 July 2003 |
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International Workshop on Internationalisation of Products and Systems, Conference, Berlin, berlin, IWIPS, 2003, IWIPS2003, iwips, iwips2003, IWIPS 2003, iwips 2003, Technology, technology, Software, software, Hardware, hardware, academic, industrial, papers, documents, studies, participation, reviewers, globalisation, internationalisation, localisation, globalization, internationalization, localization, systems, cross-cultural, multi-lingual, culture, anthropology, psychology, cross-cultural-psychology |
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