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| P 4.1: E-business and Web-Application |
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| "Managing E-loyalty through Experience Design:Cross Cultural Perspectives" |
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Dianne Cyr, Simon Fraser University, Canada
John Bowes, Simon Fraser University, Canada
Jim Budd, Simon Fraser University, Canada
Joe Ilsever, Simon Fraser University, Canada |
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| Building on previous models for e-loyalty, the research incorporates elements of experience design and culture as important parts of the e-loyalty equation in B2C transactions. A new model for e-loyalty is proposed and elaborated. Implications for research are discussed, and methodologies for the research are noted. Results of the research will be available for presentation at the conference. |
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| "Culture and E-Learning: Automatic Detection of a Users’ Culture from Survey Data" |
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Elisabeth Kamentz, Thomas Mandl
Department of Information Science, University of Hildesheim, Germany |
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| Knowledge about the culture of a user is especially important for the design of e-learning applications. In the experiment reported here, questionnaire data was used to build machine learning models to automatically predict the culture of a user. This work can be applied to automatic culture detection and subsequently to the adaptation of user interfaces in e-learning. |
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| "A Culture-specific Method for the Analysis and Design of E-Commerce Systems" |
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Sana'a Almoumen, Ian Sommerville
Computing Department, Lancaster University, Lancaster, LA1 4YR, UK |
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| This paper introduce a cultural-specific analysis and assessment method (CSAAM) that should help e-commerce developers to understand the cultural issues to be considered in the design of e-commerce systems, particularly the marketing processes involved in the Web site design. CSAAM is an evolutionary development approach that support high quality requirements definition and differentiate the design for multicultural users. |
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| P 4.2: Case Studies 2 |
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| "Designing InDesign-J: A Case Study in Cross-Cultural Interface Design" |
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| Lynn Shade, Adobe Systems, USA |
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| InDesign-J broke ground as the first full-featured desktop publishing software designed for Japan. It was also a first for Adobe Systems, a company that had not previously attempted such a product. This paper describes the challenges encountered, both internal and external, in developing a product for an overseas target market within an American company; the overseas user-centered research and design process; and unique considerations when localizing a complex product. |
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| "Challenges in Software Localization: A Case Study of a European Educational Network" |
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| Lai-Chong Law, ETH Zurich, Switzerland |
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| In localising the platform UBP designed for a diversity of European users, we adapted several features given in standard programming support and developed some alternative approaches to handling textlets and image buttons. The costly translation cannot be relieved by software translation tools, which are either lacking or are perceived as useless. International Usability Tests on seven language versions of the UBP with native users are being or will be conducted. |
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| "The Cultural Influences on International Product Development" |
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| Marc Hermeking, Institute for Intercultural Communications, Ludwig-Maximilians University Munich, Germany |
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| Bridging the gap between standardisation and adaptation, international product development plays an essential role in today’s global competition. Creating products with qualities which culturally different customers world-wide really require and appreciate implies a lot of culture-related data input in advance. Even industrial goods are not exempted from this general rule, as the author’s study on international transfer of technology demonstrates. |
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