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Program - Conference |
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| P 2.1: Mobile Applications |
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| "Demanding Needs for Mobile Phones: A Qualitative User Study on the Young Urban Lower Middle Class in China" |
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Päivi Jokinen, Nokia Mobile Phones, Finland
Kirsi Karimäki, Nokia Mobile Phones, Finland
Anna-Maija Kangas, Nokia Mobile Phones, Finland |
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| This paper contains the main findings of an ethnographic study conducted in Beijing among the mobile phone users of the lower middle class. The aim of the study was to define cultural and subcultural factors affecting mobile phone design. According to the findings, enabling localization and customization of the handset as well as identification of consumer types are a means to develop a flexible product offering that can meet the diverse and demanding user needs. |
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| "Developing Personal Navigation Products for Professionals – Methodological Perspective" |
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Veikko Ikonen, VTT Information Technology, Finland
Raisa Suihkonen, VTT Information Technology, Finland
Katariina Jalonen, Benefon Ltd, Finland
Ismo Laitakari, Benefon Ltd, Finland
Arttu Salovaara, Benefon Ltd, Finland |
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| In this paper we present the case study of the product concept development for personal navigation in work contexts focusing on applied methodology. The objective of the study was to find out how different kinds of occupational groups in different countries could take advantage of personal navigation and verify the upcoming product concept. Furthermore another objective was to develop and test a method for the international concept studies of products and services. |
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| P 2.2: Case-Studies 1 |
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| "An International Comparison of the Usability of Driver-Information-Systems" |
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Peter Roessger
Harman/Becker Automotive Systems GmbH, Filderstadt, Germany |
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| The interaction between drivers and driver information systems has to be as uncomplicated and fast as possible since the main task for the driver is to drive. It is therefore necessary to design human-machine interfaces that make easy and safe interactions possible. Additionally, the increasing globalization of product markets demands to take into account cultural differences when developing a human-machine interface. For this reason, cultural peculiarities and intercultural differences have to be identified, investigated and considered in the design process. In the present study we examined the existence of cultural differences between Japan, USA and Germany with regard to the evaluation of navigation-systems. The results show that American, Japanese and German citizens evaluate navigation-systems differently and that intercultural differences may heavily influence the success of information-systems. |
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| "Making Sense in Intercultural ERP Implementation" |
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Jose Abdelnour-Nocera, The Open University, UK
Pat Hall, The Open University, UK
Lynne Dunckley, Thames Valley University, UK |
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| While ERP solutions claim to adhere to "Best Business Practice", several conflicts arise between the culture embedded in these tools and that of its intended users, who share specific and situated business practices, norms and values. This research draws on a qualitative analysis of observations and intranet documents of a European-based multinational company that develops semi-standard ERP packages for small and middle sized organizations worldwide. The present paper argues the case for going beyond traditional localization issues (e.g., language, legislation, appearance and usability) and asks: does this software make sense for users? This question invites the assessment of systems situated in a specific context in which a simple language and layout localization is not enough. Media Studies, Activity theory, Hermeneutics and the Situated Action approach are presented as the compatible theoretical framework for this research. |
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Organized by Products & Systems Internationalisation, Inc. (www.iwips.org) |
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© Content by Kerstin Röse, Pia Honold and Christian Sturm |
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© Design, Programming and Hosting by Christian Sturm |
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Last update: 24 July 2003 |
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International Workshop on Internationalisation of Products and Systems, Conference, Berlin, berlin, IWIPS, 2003, IWIPS2003, iwips, iwips2003, IWIPS 2003, iwips 2003, Technology, technology, Software, software, Hardware, hardware, academic, industrial, papers, documents, studies, participation, reviewers, globalisation, internationalisation, localisation, globalization, internationalization, localization, systems, cross-cultural, multi-lingual, culture, anthropology, psychology, cross-cultural-psychology |
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