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Program - Tutorial 2
"Writing and Designing for an International Audience" canceled


Nancy Hoft
Nancy Hoft Consulting
Fort Myers, FL USA
Benefits

The seminar focuses on how translation and translation technologies affect content and design. We review localization, internationalization, and globalization issues and methods that are known to reduce translation costs, reduce time-to-market delays associated with the translation and localization of print and online content, and reduce usability problems experienced by non-native readers of English. This is a highly interactive seminar with many exercises and limitless occasions for group discussion.


Features
  • Skills for Creating International Technical Communication
    • Personal Skills: Critical Thinking and Innovation
    • Business Strategies: Internationalization, Localization, and Globalization
  • Translation and Translation Technologies
    • Translation in Practice
    • Translation Technologies
      • Computer-Assisted Translation Technologies (CAT)
      • Machine Translation Technologies (MT)
      • Translation Memory Technologies (TM)
  • Design
    • Language Behavior and Design
    • Design Strategies for Translation
      • Text and Graphics Planning
      • Templates
      • Core Information
      • Content Enabling
  • Writing
    • Writing Strategies for Translation
      • Glossary for Translation
      • Style Guide
  • Globalization
    • Globalization Strategies for Translation
      • Checklists
      • Enterprise-Wide Tools Standards
      • Global Graphics Library

Audience

The tutorial is aimed for: Content developers, editors, localization teams, graphic designers, software developers, usability teams, all levels of management, localization coordinators


Presentation

Lecture, group discussion and small group hands-on exercises.


Instructor's Background

Nancy Hoft is a professional writer, artist, trainer, interviewer, speaker and founder of Nancy Hoft consulting. She is the author of “International Technical Communication - How to Export Information about High Technology”, her books and journal articles are used in undergraduate and graduate courses around the world.
Her course content and teaching style continues to win her praise from students and workshop participants worldwide.
She is an internationally recognized expert in international and cross-cultural communication and has served as both a keynote and a featured speaker for major conferences.

Website: Nancy Hoft Consulting


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Last update: 24 July 2003
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