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Program - Tutorial 1
"Usable for the world: A practical guide to international user studies"


Susan M. Dray
Dray & Associates, Inc.
Minneapolis, MN USA
Benefits

This class will equip you to plan and carry out user studies in a culture outside your own. Heavy emphasis is on the practical steps involved in planning, since this is so critical. You will practice planning steps and see a video of user testing in Hong Kong.


Features
  • Learn about how to plan an international user study including:
    • how to prepare your organization for an international user study
    • how to modify a study to fit cultural constraints
    • how to find and prepare the location
    • how to train the team and prepare yourself
  • Identify what to expect on-site and after you return
  • Practice planning a user study

Audience

This class is aimed at people with experience doing user studies in their own country, which want to learn how to conduct such studies in other countries and/or cultures. This is intended to be a very practical session, intended primarily for practitioners, with links to academic work as appropriate.


Instructor's Background

Susan Dray is a consultant who works with clients to help them understand for their users - wherever and whoever they may be. She has worked in 16 countries, using user-centered methods including usability evaluation and ethnography. This class is based on her practical experience over 20 years.

Susan has a doctorate in Psychology from UCLA, is a Fellow of the Human Factors and Ergonomics Society, and an active member of the SIGCHI community. She is business column editor for interactions magazine.

Website: Dray & Associates, Inc.


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Last update: 24 July 2003
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