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Overview - Why attend
5th Annual International Workshop on Internationalisation of Products and Systems
(IWIPS 2003)



What is IWIPS?

IWIPS is a highly interdisciplinary forum of professionals from industry, academia and government working in the field of internationalisation of products and systems. It is unique in that it appeals to a variety of delegates working in different areas of internationalisation supporting the transfer of information and technology.

What will I get out of IWIPS?

IWIPS is not only a highly interactive forum, including presented papers (research and case study), breakout sessions and invited keynote speakers, but also provides delegates with the opportunity to further develop their skills by attending tutorials on specific areas of internationalisation presented by leaders in industry and academia. The size and format of the workshop, (approximately 100-150 delegates) facilitates networking with colleagues from around the world and the exchange of stimulating ideas and practical tips.

Is IWIPS truly international?

Yes. The cost of the workshop is kept to a minimum to ensure that delegates from overseas or without substantial institutional or corporate support can more easily attend, thus making it attractive to a wide variety of delegates from a range of locations. Since it conception in 1999, IWIPS has attracted delegates from over 29 countries and 6 continents.

Why is IWIPS relevant to Internationalisation?

An understanding of the wide variety of internationalisation issues addressed at IWIPS is directly relevant to success in designing, developing, manufacturing and marketing commercial products and systems overseas.

The IWIPS Program.

The Program will cover internationalisation and localisation in reference to e-business and web applications, case studies, usability, methods and processes, mobile applications and design guidelines. The program this year will also include three tutorials:
  • Susan Dray, Dray & Associates, Inc. "Usable for the world: A practical guide to international user studies"
  • Nancy Hoft, Nancy Hoft Consulting, "Writing and Designing for an International Audience"
  • Aaron Marcus, Aaron Marcus and Associates, Inc., "Cross-Cultural Communication in User-Interface Design for Work, Home, Play, and On the Way"
Our keynote speakers will Include:
  • Bert Esselink, Lionbridge, NL
  • Nancy Hoft, Nancy Hoft Consulting, USA
  • Patrick O'Sullivan, Principal Engineer, IBM, Ireland
Organized by Products & Systems Internationalisation, Inc. (www.iwips.org)
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Last update: 24 July 2003
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